SWAD GHAR KA, VISHWAS BASU JI KA
At BASU JI, we believe food is more than just nourishment—it is a reflection of culture, heritage, and family traditions. Every recipe carries the warmth of homemade cooking and authentic Indian flavours.
Authentic Recipes
Traditional family recipes passed down through generations, bringing timeless Indian taste.
Premium Ingredients
Prepared using carefully selected pure ingredients with zero compromise on quality.
Hygienically Packed
Crafted and packed maintaining the highest standards of food safety and hygiene.
OUR SPECIALTIES
Authentic Traditional Sweets & Snacks
Handcrafted traditional Bihari delicacies made with pure ingredients and authentic recipes.
Traditional Chaath Puja Thekua
1200/Per Kg
Crispy & festive Bihari wheat & sugar sweet snack, cooked to perfection.
Desi Gud Thekua
1200/Per Kg
Healthy & authentic jaggery-infused traditional wheat khajuria with rich ghee aroma.
Authentic Gaya Anarasa
1600/Per Kg
Traditional rice flour and sesame sweet, crispy on the outside and soft inside.
Healthy Homemade Murabba's
Traditional immunity-boosting preserves made with pure ingredients and authentic taste.
Honey Bel Murabba
399/Per Kg
Authentic digestive wood apple preserve made with pure natural honey using traditional recipe.
Honey Amla Murabba
399/Per Kg
Immunity-boosting sweet gooseberry preserve prepared with pure honey, rich in Vitamin C
Honey Apple / Sev Murabba
399/Per Kg
Wholesome royal apple preserve soaked in pure natural honey for daily wellness and immunity. Add a description about this item
Modern & Fusion Healthy Snacks
A delightful fusion of authentic traditional recipes with modern flavors and healthy ingredients.
Chocolate Thekua
1200/Per Kg
Rich cocoa-infused traditional wheat khajuria, bringing a delicious modern twist for kids and dessert lovers.
Beetroot Mathri
800/Per Kg
Crispy, flavorful savory mathri prepared with pure wheat flour and fresh beetroot goodness.
Milky Mathri
800/Per Kg
Rich, crunchy and mouth-watering sweet mathri prepared with pure milk and premium wheat flour.
BASU JI | Brand & Quality Assurance | Email: info.basuji@gmail.com | FSSAI & GST Registered | New Delhi, India
Welcome to Basu Ji
Our Story
Every successful brand begins with a purpose. BASU JI was born from a simple yet powerful vision—to preserve India's traditional recipes before they disappeared from modern kitchens. For generations, Indian households have prepared authentic sweets and snacks using recipes lovingly passed down from parents and grandparents. These recipes represented more than food; they carried emotions, memories, festivals, and family traditions. Recognizing the growing gap between traditional recipes and modern food choices, BASU JI was established with the mission of bringing genuine traditional foods back to Indian families. What started as a passion for preserving authentic recipes has grown into a brand that proudly represents India's culinary heritage. For us, every bite is not just food—it is a celebration of India's rich cultural legacy
Our Journey: From Home Kitchen to Modern Homes
The journey of BASU JI has been driven by passion, perseverance, and an unwavering commitment to building a trusted traditional food brand. Beginning with authentic family recipes, BASU JI gradually transformed from a small vision into a professionally managed food business. Product development, customer feedback, and continuous improvement have helped the brand establish a growing presence in the market. With successful expansion through Amazon and Flipkart, increasing customer trust, and continuous product innovation, BASU JI is now focused on strengthening its distribution network, expanding wholesale partnerships, developing corporate gifting solutions, and creating private label opportunities. Our journey continues with the same values that inspired us from the very beginning—authenticity, honesty, and customer satisfaction
Founder's Message & Core Values
When we started BASU JI, our goal was never simply to build another food brand. We wanted to preserve the authentic taste of Indian traditions and bring the warmth of homemade recipes to families across the country. Every product we create carries the values that have guided our family for generations—honesty, quality, and respect for our culinary heritage. We believe that a strong brand is built through trust, consistency, and meaningful relationships. Our aim is to create products that customers can enjoy with confidence while building lasting partnerships with distributors, wholesalers, retailers, corporate clients, and business associates. As we continue to grow, our vision remains unchanged—to build BASU JI into one of India's most trusted traditional food brands and contribute to preserving India's rich culinary heritage
Our Story
Journey
The journey of BASU JI has been driven by passion, perseverance, and an unwavering commitment to building a trusted traditional food brand. Beginning with authentic family recipes, BASU JI gradually transformed from a small vision into a professionally managed food business. Product development, customer feedback, and continuous improvement have helped the brand establish a growing presence in the market. With successful expansion through Amazon and Flipkart, increasing customer trust, and continuous product innovation, BASU JI is now focused on strengthening its distribution network, expanding wholesale partnerships, developing corporate gifting solutions, and creating private label opportunities. Our journey continues with the same values that inspired us from the very beginning—authenticity, honesty, and customer satisfaction
Basudeo Rai: Founder
With a strong entrepreneurial vision and a deep appreciation for traditional Indian foods, Basudeo Rai established BASU JI with the objective of transforming authentic family recipes into a trusted national brand. His focus on quality, customer satisfaction, ethical business practices, and long-term partnerships continues to guide the company's growth and future expansion.
Chef Aruna :Co-Founder
Chef Aruna brings years of traditional culinary knowledge and expertise in recipe development. Her dedication to preserving authentic flavours while maintaining consistency, hygiene, and product excellence plays a vital role in every BASU JI product. Every recipe is carefully refined to ensure customers experience the genuine taste of Indian tradition in every bite.
Together, their shared vision has laid the foundation for BASU JI—a brand built on authenticity, trust, quality, and an unwavering commitment to preserving India's rich food heritage.